21 December, 2022

How your business can increase sales with a dynamic mapping platform


With technology changing frequently, it is easy for companies to fall behind! Implementing new technologies and systems, as well as enhancing existing ones, helps companies stay on track with the constant changes. One way to enhance and implement new technology is to invest in a dynamic mapping platform. This blog will list the benefits of a dynamic mapping platform and what it will bring to your business. 
 

Improving time management

One of the biggest challenges in large and complex buildings is getting lost. In offices, employees are spending a lot of their time finding their way to meeting rooms. With the right indoor mapping, employees and guests can be efficiently led to their destination, such as meeting rooms, bathrooms or cafeterias.  

While other industries such as shopping centres, airports or stadiums, navigation could improve the overall customer experience. By offering easy navigation, customers and guests will be less likely to become stressed when trying to locate their seat. A dynamic mapping platform will allow your guest to manage time more efficiently, giving them a chance to explore available shops and restaurants at your venue, therefore, increasing sales. 


Reducing costs 

Following the pandemic, working from home became a trend that is here to stay. However, with remote working, a lot of desks are left unused, costing the company money. By changing the office layout from fixed to desk hopping, companies can cut down on a large amount of unused office space. With a dynamic mapping platform, businesses can integrate indoor and outdoor navigation maps with their space management systems and get an instant overview of available desk space. This in turn, saves money on unused desk space. 

Increase productivity and employee satisfaction

Office workers spend an average 11 minutes focused on a task before they’re interrupted and it takes an average of 25 minutes to get back to the point they were at before being interrupted.* This time wasted on distractions can add up, consequently, causing the companies to lose money on down time. 

Guests can become lost in the modern office, therefore asking employees for directions. While distractions are inevitable and natural, the right navigation will allow guests to easily search for points of interest and get the directions sent directly to their phone. 

*https://www.ics.uci.edu/~gmark/chi08-mark.pdf

Maximise use of resources 

With dynamic mapping, users can identify large queues and choose a nearby alternative to avoid the crowds. In turn, this also allows management to deploy more staff to a certain area. 

There is also a benefit for facility and cleaning management, as they are able to track how many people have been using the same spaces within a certain amount of time. People tend to use known places (like bathrooms) while visiting a location, a dynamic mapping platform can send cleaning management notifications when the number of visitors in a restroom reaches a certain amount and that way ensures consistent cleaning of the facility. 

Want to know more about how a dynamic platform can benefit your business? We can help you with any questions you may have. Reach out here 



 

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