Improve game day experience

Sports and Entertainment


For the sports and entertainment industry, location is at the core of how people safely and efficiently navigate to and throughout venues on the day of an event.

To ensure patrons stay loyal and social distancing is maintained, it's your job to ensure that it’s easy enough to find and calculate the time and transport method to your venue, where car parking is located, a user's proximity to amenities like bathrooms, food stalls and information tents. But how can you further improve your fans' event day experience? And what information are you collecting behind the scenes that could help optimise your operational efficiency? 

Liveli is experienced in mobilising event day patrons and enabling event operations teams in the sports and entertainment sector.

Smart venues are the future

Help fans spend more time in their seats and less time in queues by streamlining their order flow of food and beverages and navigate between points of interest within the venue.

Working in concert with indoor navigation technology partner, MapsPeople, Liveli can transform how fans shop, purchase, and pay all within an event or stadium app.

Identify and resource busy areas in your venue

You can collect data from ticket entry points, foot traffic around a venue using sensors, show which food stalls are the most popular or assess which public transport method was used the most. 

Sports and entertainment can use these insights to maintain social distancing measures, resource staff more efficiently in busy areas, justify building extra amenities where needed or make the case to increase advertising budget on certain modes of transport. The possibilities are endless.

Help punters get from A to B

Travelling to an event can be intimidating for some, help them along by giving them the convenience of an outdoor to indoor event wayfinding map. Via your stadium or event app, you can use a map to show punters the quickest way to get from their location to your event via public transport, car or walking.

Better yet, when your attendees reach the venue, allow your map to be their concierge by indicating where the nearest facilities are and the walking time to them such as food stalls, washrooms, lost and found tents, merchandise and more.

Download the MapsPeople stadium whitepaper

Make better planning decisions with maps

For sporting organisations who want to engage players at a community level, location intelligence can show you where the best places are to run awareness campaigns, or even where to build a new club or sporting field. 

Liveli worked with the AFL to structure their player and facility data and overlay it with demographic information from the Census to inform each locality where they had good market penetration. The map also shows the journeys of players from where they live to their club, showing if they pass other clubs on their way.

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lets talk about your sports and entertainment project

Liveli is proud to partner with technology such as MapsPeople, Google, CARTO and next-generation point-of-sale company, VenueNext, to help transform the sports and entertainment industry. Whether it is event wayfinding apps, indoor mapping and purchasing capabilities or community planning with location intelligence - Liveli has you covered. If you are ready to launch a location intelligence tool that will significantly impact your sports and entertainment operations, get in touch with our team.



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