It’s no secret that omnichannel shopping is reshaping the retail industry, with customers using both online and in-store. Following the pandemic, more people are trying the buy online and pick-up in-store method for an instant shop. With the Google Maps Platform, location intelligence has never been more accessible. When combined with internal data, location intelligence makes it possible to understand customers in new ways, bridging the gap between the online and offline worlds. How can Google Maps help? A good shopping experience starts before the customer even leaves their house. Many people search where they are going, opening times and what the store has to offer before they leave their couch. Searches for ‘open now near me’ have grown globally by more than 200% year over year (Google, “How retailers can stand out this holiday season”, 2021). With the rise of buy now, pick up, customers need directions on how to get there the most efficient way, on all modes of transport such as cars, buses, trains, walking and cycling. Customers look for convenience, value and availability, retailers need to adapt to these behaviours and offer great user experience to drive them to their stores. Having a digital mapping solution will increase customer satisfaction and create your complex as an extraordinary place, connecting and enriching communities. The Google Maps Platform allows users to create engaging web and mobile applications to give its customers access to driver routing, traffic condition information, address validation, street view imagery and more. By having an easy mapping application for your customers can drive more foot traffic to your stores. Why Liveli? Liveli is a partner of Google Cloud Premier Partner and can help you leverage the power of location intelligence in your business with easy-to-use mapping products. Developing a location strategy that best suits your goals is a long-term process, our team of experts will help by understanding roadblocks and suggesting innovative location-focused solutions to address challenges. Location intelligence transforms customer experiences by making them faster, easier and more engaging. In the retail sector, location technology reveals insights that help improve the metrics that matter the most. Contact us today Our team at Liveli knows Google Maps back-to-front, get in touch to speak with a member of the team who can help set up or improve your store locator. Back To News Stories