Interactive Property Mapping

COMPETING AGAINST BIG PLAYERS

Despite attracting consistently high web traffic, REIWA recognised the need to compete with the large commercial property websites within the marketplace and set out to evolve their user experience through easier navigation and new features. REIWA saw this as an opportunity to use maps as a vehicle to communicate complex information to users and help their users make more informed, easier property decisions.

REIWA is the peak body for the real estate profession in the state, representing 1,100 agencies and more than 80% of operating real estate agents in WA. The Institute exists to make the selling, leasing and buying of property as simple as possible. Their market place reiwa.com typically lists more than 20,000 WA properties for sale or rent at a time.

MAPS MAKE THE DIFFERENCE

Liveli and NGIS recommended Google Maps API as the ideal platform for REIWA’s new interactive web mapping application. NGIS and Liveli worked with the REIWA team to design, develop and deploy a highly interactive map application that uses Google’s powerful heat map functionality to dynamically display sales price and sales activity at a local level across the Perth metropolitan area. The integration of WA Government data from Landgate makes REIWA the first non-government organisation to leverage SLIP (Shared Location Information Platform), providing reiwa.com users with access to property boundaries and dimensions, along with water and sewer services data.

The result was an industry-leading mapping experience. Not only is the interactive map putting key property information into the hands of Western Australians, but it is differentiating reiwa.com in an increasingly competitive market and delivering value to REIWA members.